The brilliant exhibition Everything Will Be Fine by Tactical Tech is open for one more week only. Co-produced with Humboldt University Berlin and exhibited in front of the Deutsches Technikmuseum in Berlin, this show features a collection of outstanding works by some of my favourite colleagues—and myself. I’m proud to present my piece The New Color, an ongoing online intervention started in 2011. This 5-channel video installation, film, website (thenewcolor.net), and book project was co-produced with Nikita Tsarev.

The New Color is an online intervention and mystification of a scientific breakthrough discovery of a previously “non-existent” color. Presented as a website of a fictitious American company, the project features viral video ads and mockumentary interviews that attracted massive online attention. The website uses non-facts framed as news to explore the media’s intrinsic power to shape public perception and create new forms of knowledge production. It critically investigates the manipulative tools of media, its potential for disinformation, and how constructed fictions gain legitimacy.

Don’t miss this last chance to see this and many other compelling works at Everything Will Be Fine.